DNI Business Central - Promoting more traffic to your site! By Peter M. Abraham June 2003 Over the past eight years in business, we've heard a constant cry from customers and colleagues -- How do I increase traffic to my Web site? While one of the prime methods is to carefully work with the text and layout of your pages, and carefully and manually work with the search engines (very time consuming), there have been very few automated systems in place to make your life easier. To be clear, there has been programs in place which could submit your site to hundreds of thousands of engines (How many engines do you use? That's another story, but one worth visiting in time); but, those programs were not complete systems.  Those programs just handled search engine submission. Enter onto the scene, DNI Business Central -- a partnership between Dynamic Net and Site Tool Box. DNI Business Central is a subscription based tool which allows you to use a variety of tools to market and promote your site through a variety of means. What tools do you have access to through DNI Business Central? Automated Search Engine Submission Over 85% of the traffic on most Web sites is directed from one of the many Web search engines. With DNI Business Central we help you by submitting details of your site, custom formatted, to over 400 of the most powerful search engines. A one time submission to a search engine is not enough to ensure your site gets listed. You need to submit on a regular basis in order to move up the search list rankings. DNI Business Central helps you manage that process. You can also check on how your site is being noticed by search engines, and we can help you in adding those vital keywords to cover all important areas. Advertising Banners The fastest way to promote your site is with banner advertising. With up to 50,000 banner displays each month, you’ll get traffic in days - guaranteed or your money back! Getting recognized by search engines can take four to six weeks. With DNI Promo Packs your banners get exposed to 30,000 different sites - starting as soon as you sign up. You’ll get from 7,500 up to 50,000 impressions per month (an impression is one banner shown on one site). No one has the site inventory we offer! And, you won’t have someone else’s banner taking space on your Web page. Customer Newsletters For newsletter creation, we provide several typical templates for you to use based on your needs. Once you've composed your newsletter in HTML using one of our templates or by writing your own code, you'll want to do a test send to ensure that everything is working as expected. Then, you can schedule distribution. Remember, with DNI Business Central, emailing your newsletter creates no additional load on your system, because everything runs on our server. We make managing your mailing lists straightforward. You can import from any of the popular email clients such as MS Outlook Express. You can maintain an unlimited number of mailing lists for special purposes or demographic needs. Once you've got a mailing list set up, you can also export it too. To handle subscriptions you can gather valuable information using questions as part of your subscription form. You can select from a set of typical questions that we provide, or you can define your own questions based on your specific needs. In either case, you'll love the way we make it so easy to get what you want. Calendar and monitoring alerts With the Alerts feature, you keep track of your Web site 24/7. We can send a text message to your cell phone or text pager whenever your Web site is down. In addition, you can be sent other information regarding your Web site, such as when your newsletter was sent out, whether you've been getting more hits recently, etc. You also can be reminded of any other date-driven event - business or personal - call Jack at 8:30 on 6/6, wife's birthday on 6/10. And best of all, it's a snap for you to set up with wizards helping at every step. How to guides Before you promote your site you need to be sure the design will be effective. Our design guides will help ensure that is the case. We help you through every stage of development from planning, design, organization, content, and usefulness. We also offer advice on fonts, logos, and icons. After you have your design and visitors you still need to convert those hits into sales, and we are going to help you there too. We show you how to effectively run promotions, free trials, and online sales. Our promotion guides explain the best options for promoting your Web site with methods that are free or very inexpensive. We explain the usefulness of working with search engines, free promotion through links and announcements, marketing through newsletters, using discussion groups to promote your eBusiness, getting Web site awards, promoting to journalists, using giveaways and contests, legal issues, and much more. Free Trial -- Risk Free For a limited time, get a two week trial for FREE!  Whether you select the two week trial upon joining or opt for a full-blown subscription, each purchase is backed by our Rock-Solid Guarantee! Our Guarantee We provide a 30-day money back guarantee! Your satisfaction with our products and services is very important to us. If you are not completely satisfied, please let us know within 30 days of signing up, and we will refund your money. In ending There's so much more to DNI Business Central in terms of marketing and promoting traffic to your Web site.  No maintenance in terms of asking yourself, "do I have the latest version?" or "will upgrading break anything?"  We take care of the system; you take care of your business.